WORD CHOICE AND STORIES DO MATTER WHEN COMMUNICATING WITH ANY AUDIENCE
Campus law enforcement nationwide must effectively engage with all their audiences to effectively do their jobs.
Community engagement and public involvement is a combination of art and science. In the business of opening dialogue and conversation with our communities and our neighbors, the recent article in the New York Times summarizes the approach former President Bill Clinton takes in communicating with his audience and explains it well:
“Charismatic and soulful, and with an emotional force that could transfix voters, Mr. Clinton was among the most gifted of modern presidents at reading an audience and making points in a plain-spoken yet artful way. He thought of his speeches as “little talks,” he told friends, in which he could tell stories and share ideas in a conversational manner that people could relate to while never feeling condescended to. He was not a shouter, like Mrs. Clinton and Mr. Sanders can be. Rather, he would squeeze every word for maximum effect, mixing in humor and smiles, and train his eyes on audience members to make them feel that he was talking directly to them. “