To effectively use social media during a crisis, you must have used it in a sustainable fashion well before the emergency. Social media builds electronic relationships, which over time builds trust and credibility between the users of your site and your organization. The time to start a social media site IS NOT WHEN THE CRISIS IS UNDERWAY!
Join me and others for a social media webinar entitled: Campus Crisis and Social Media, February 28 from 2 pm – 3:30 pm. more information at http://www.ldarrylarmstrong.com