Tips for Media Interviews
Take time to stop and think before you speak.
Develop three simple messages.
Be calm; go to a mentally “safe place” and talk slowly.
Use simple language.
Repeat important points.
Offer supportive materials.
Always tell the truth.
Take the initiative in the interview.
Be brief.
Avoid hypothetical questions.
Don’t let reporters put words in your mouth.
Stick to your area of knowledge.
Remember you are always on the record.
Don’t ask to read a reporter’s story before publication.
Compliment good stories.
Develop a good on-going relationship with reporters.